Jade Holland Cooper is a British fashion designer, entrepreneur and the founder of Holland Cooper. She transformed a small country-show stall into a recognised luxury fashion house with customers across Britain and overseas. Her company is known for sharp tailoring, British tweed, equestrian clothing and modern country style. She remains closely involved in design, buying, business planning and the daily direction of the brand.
Beyond fashion, she is also known as the wife of Superdry co-founder Julian Dunkerton. Together, they are one of Britain’s most successful business couples.
Who Is Jade Holland Cooper?
Jade Holland Cooper was born in December 1986. Her legal married name is Jade Abigail Ann Dunkerton, although she continues to use Jade Holland Cooper in her professional life. She is 39 years old as of August 2026 and will turn 40 in December 2026.
She grew up in Suffolk in a farming family. Her father, Oliver Cooper, worked in agriculture, while her mother, Miranda Holland Cooper, had an interest in fashion. Jade later combined both family names to create the title of her clothing company. The word “Holland” came from her mother’s side, while “Cooper” came from her father’s family.
Jade Holland Cooper’s Early Life and Education
Jade spent much of her childhood in the countryside. Farming, horses and outdoor events formed a major part of her early life. This background later shaped the identity of her fashion business. She attended Woolverstone Girls School. Her LinkedIn education history gives the years 1990 to 2005.
After school, she studied at the Royal Agricultural College in Gloucestershire, now called the Royal Agricultural University. She had considered a fashion education but chose an agricultural course because of her rural upbringing.
Discovering a Gap in British Fashion
While attending country events, Jade noticed that many women had few choices between traditional rural clothing and high-fashion pieces. She believed British tweed could feel younger, more fitted and more stylish. Her goal was to create clothing that respected British heritage without looking old-fashioned. That idea became the foundation of Holland Cooper.
How Jade Holland Cooper Started Her Brand
Jade founded Holland Cooper in April 2008 when she was in her early twenties. She began with 30 tailored tweed miniskirts and a small stall at the Badminton Horse Trials. She had no large shop network or major financial backer. She relied on her products, confidence and direct contact with customers.
The skirts sold well, giving her the money to create more garments. She continued attending equestrian events, racing meetings and country shows. These venues helped her meet customers and learn what they wanted from British luxury clothing.
From One Stall to a Fashion House
The company expanded from tweed skirts into jackets, coats, knitwear, boots and accessories. Equestrian clothing became another important part of its growth.
Holland Cooper now produces:
- Tailored tweed clothing
- Luxury coats and jackets
- Equestrian wear
- Casual clothing
- Menswear
- Childrenswear
- Footwear and accessories
- Home and lifestyle products
Jade has described Holland Cooper as more than a clothing label. For her, it represents confidence, British identity and a complete way of life.
Jade Holland Cooper as Founder and CEO
Jade serves as the founder and Chief Executive Officer of Holland Cooper. She takes an active role in both creative and commercial decisions. Her responsibilities include design, buying, product planning and long-term growth. She also works on brand identity, marketing, retail expansion and international development. She believes clothing can help women feel stronger. Her business message centres on creating pieces that look elegant, last for years and give the wearer greater confidence.
Her Leadership Style
Jade’s leadership is direct, detailed and highly personal. She protects the company’s visual identity and remains involved in the smallest product choices. She has built a team that supports the creative, technical and commercial sides of the company. Even as the business has grown, she has worked to keep its British character. The company now has a major headquarters in the Cotswolds and physical retail locations, including stores in Cheltenham and Bicester Village.
Ownership and Company Roles
Companies House records her under the name Jade Dunkerton and Jade Abigail Ann Dunkerton. Her active business roles include connections with Holland Cooper Clothing, Holland Cooper Retail, Holland Cooper Holdings and Dowdeswell Equestrian LLP. She is the controlling owner of Holland Cooper Holdings Limited. Her control includes at least 75 per cent of the shares and voting rights, along with the right to appoint or remove directors. This ownership structure supports her position as the central business leader behind the Holland Cooper group.
Jade Holland Cooper’s Husband
Jade Holland Cooper is married to Julian Dunkerton, the British entrepreneur who co-founded Superdry. They met in Cheltenham in 2016 and married in August 2018. Their wedding took place at their Gloucestershire home in the Cotswolds.
The celebration attracted attention because Craig David performed and actor Idris Elba worked as a DJ. Jade had already established Holland Cooper before meeting Julian. She founded her company in 2008, eight years before their relationship began.
Did Jade Holland Cooper Have a First Husband?
Jade Holland Cooper was previously in a relationship with Suffolk farmer Henry Crudge. However, there is no confirmed record that the pair married.
Jade Holland Cooper’s Children
Jade and Julian have two children together. Their daughter, Saphaïa Isabella, was born on 24 November 2020. Their son, Jamie Ivor Oliver Dunkerton, was born on 21 December 2022. Jade has shared parts of family life through interviews and social media, but she also maintains a degree of privacy for her children. Julian has two older children from his previous marriage. Jade is therefore part of a larger family, although Saphaïa and Jamie are her two biological children.
Jade Holland Cooper’s House
Jade lives with Julian and their children at Dowdeswell Court near Cheltenham in the Cotswolds. The property is a Grade II-listed Neoclassical country house built from Bath stone during the 1830s. It has been restored with a mix of traditional design and modern family living. The estate includes gardens, woodland, lakes, an orangery, an orchard, terraces and a swimming pool.
Jade Holland Cooper’s Net Worth
Jade’s personal net worth has not been confirmed through audited financial records. The Sunday Times Rich List 2026 estimated the combined wealth of Jade and Julian Dunkerton at £518 million. Their fortune was linked mainly to Holland Cooper and Superdry.
The figure represents joint wealth rather than Jade’s individual bank balance. It may include business ownership, property, investments, land and other assets. The couple were placed at number 259 in the 2026 Rich List. Jade also gained attention in the under-40 wealth ranking because she was still 39 at the time.
Social Media Presence
Jade has built a large online audience under the Instagram name @jadehollandcooper. Her account had more than 800,000 followers and featured fashion, family life, equestrian interests, luxury travel and business projects.
Her Instagram biography identifies her as the founder of Holland Cooper Clothing, Holland Cooper Equestrian, No. 131 Cheltenham and Dunkertons Park. Social media has played an important role in the growth of her company. Jade uses it to show new products, brand events and the lifestyle connected with Holland Cooper.
Awards and Recognition
In 2014, Drapers Magazine included Jade in its “30 Under 30 – The Next Generation” selection. The recognition placed her among the rising names in British fashion and highlighted the early strength of her company. She has since received further praise as an ambitious business leader. Her clothing has also been worn by well-known women, including the Princess of Wales, which has strengthened the brand’s international image.
The Success of Holland Cooper
Holland Cooper has grown from 30 skirts into a luxury business with a broad product range, physical shops, online sales and international customers. The company has invested in a large headquarters and a growing team. Its progress has been driven by a clear style, loyal customers and Jade’s hands-on leadership. Her success also comes from understanding her audience. She created clothing for women who wanted country style with a modern, fitted and luxurious finish.
Jade Holland Cooper’s Lasting Influence
Jade Holland Cooper has created one of Britain’s most distinctive modern fashion companies. Her journey began at a country event with a small number of tweed skirts. She later built a brand that connects British heritage with modern luxury.
Her marriage to Julian Dunkerton has brought greater interest to her personal life, but her business success stands on its own. Holland Cooper existed years before their relationship, and Jade remains its founder, owner and creative force.
Her story shows how a simple idea can become a major company when it is supported by discipline, strong design and a clear understanding of customers.