Grace Forell has become a familiar name in British consumer journalism through her practical approach to spending, shopping and consumer rights. Best known as The Sustainable Spender, she helps people make smarter buying decisions without turning everyday shopping into something complicated. Her work covers supermarket deals, home products, online shopping, scams, family travel costs, ethical consumerism and the rights people have when products or services go wrong. She is also a regular consumer and lifestyle contributor on ITV’s This Morning, where she explains common money problems in a clear and useful way.
Her career stretches across television, radio, podcasts, social media, events and digital journalism. Before becoming a freelance consumer expert, Grace spent almost seven years at Which?, where she rose through several production and presenting roles before becoming an Executive Producer. Away from broadcasting, she is married to Chris Pannell, has two children and lives in London with her family. Her personal posts also show how sustainability, parenting and careful spending are part of her everyday life rather than simply subjects she discusses on television.
Who Is Grace Forell?
Grace Forell is a British consumer journalist, presenter and content creator whose work centres on helping people get better value from the money they spend. She has more than 12 years of experience across television, news, radio, podcasts, social media, live events and digital content. Her specialist areas include supermarket offers, home product reviews, scams, consumer rights, ethical shopping and ways to reduce wasteful spending.
Grace uses the professional identity The Sustainable Spender, a name that captures her belief that buying well is not simply about finding the lowest price. She encourages people to consider quality, usefulness, value and sustainability before making a purchase. This approach has helped her build a strong presence on television and social media, where she explains consumer issues in straightforward language that families can use in real life.
Grace Forell Age and Date of Birth
Grace Forell is in her mid-thirties in 2026, with strong personal evidence supporting 1990 as her birth year. On 9 February 2020, she shared an Instagram post with the caption “Absolute prime” and the hashtag #30. The post shows that she was marking the age of 30 during that period, which supports 1990 as her year of birth. On that basis, she is 36 years old in 2026.
The timeline also fits her education. Grace began her undergraduate degree at Queen Mary University of London in 2009. Someone born in 1990 would have been 18 or 19 when beginning university, which fits the usual age for starting an undergraduate degree in the UK. Her exact birth date has not been confirmed through a civil record, so the strongest way to describe her age is that she was born in 1990 and is 36 in 2026.
Grace Forell Husband: Who Is Chris Pannell?
Grace Forell is married to Chris Pannell, a senior business and technology professional. Their relationship has been openly acknowledged through posts shared by both of them. Chris has praised Grace’s television work and professional achievements on LinkedIn, while Grace has tagged him in personal Instagram posts showing holidays, anniversaries and family moments.
Chris has worked in senior roles involving technology, automation, communication and business leadership. Although Grace and Chris occasionally share moments from their marriage, they do not make their relationship the centre of Grace’s media career. Their family life remains relatively private, with Grace mainly using her online presence for consumer advice, television work and practical spending guidance.
Grace Forell and Chris Pannell Wedding
Grace Forell and Chris Pannell married in June 2017. Grace gave particularly strong evidence for the date through an Instagram post shared on 17 June 2022, when she celebrated five years since their wedding day. She described it as a magical day in the Devon sunshine and thanked the family and friends who had helped make the occasion special.
The date is also supported by another anniversary post from 18 June 2020, when Grace celebrated “3 years hitched”. Taken together, the posts place their wedding in June 2017, with 17 June 2017 being the strongest date supported by Grace’s own anniversary message. By August 2026, the couple have been married for more than nine years.
Grace Forell Children and Family Life
Grace Forell and Chris Pannell have two children. Her professional biography states that she lives in London with her husband, their two young children and a cat. Her more recent social media content shows that the children are now school age, and family travel has become one of the areas where Grace’s personal life naturally connects with her consumer expertise.
In June 2026, Grace discussed family travel during the school holidays and explained that parents usually pay a premium when travelling during busy school-break periods. She also referred to taking advantage of an inset day for a family mini-break and said that her family had enjoyed the experience. Posts such as these show that her advice is often shaped by the same choices faced by many British parents, including holiday prices, household spending and finding better value without sacrificing family experiences.
Grace Forell Mother
Grace has also shared a warm connection with her mother, Peggy Forell. On Mother’s Day in March 2020, Grace posted a message wishing Peggy a happy Mother’s Day and tagged her account directly. Grace does not make her wider family a major part of her professional presence, but occasional posts show that family relationships remain important to her.
Grace Forell Education
Grace Forell studied at Queen Mary University of London from 2009 to 2012. She completed a Bachelor of Arts degree in English Literature and Film Studies, achieving a 2:1. During her university years, she was involved in theatre, student radio and student television, giving her early experience in performance, storytelling and broadcasting.
After completing her undergraduate degree, Grace continued her education at City University London, now known as City St George’s, University of London. She studied for a Master of Arts in Broadcast Journalism from 2012 to 2013 and graduated with a Distinction. Her academic background gave her strong writing and communication skills while also preparing her for the practical demands of television, radio and multimedia journalism.
Grace Forell Early Career in Radio and Video
Grace began building her media career through radio, event work and video journalism. From October 2013 to February 2018, she worked with Hoxton Radio, where she hosted a programme called Soul Food. The show focused on East London’s food scene and combined food culture with funk, soul and disco music. She also wrote about restaurants, venue launches, food, drink and wellbeing.
Her Hoxton Radio work went beyond presenting from a studio. Grace broadcast from major London events including London Fashion Week, the London Coffee Festival and St Pancras International. She was also involved in sales, advertising, events and account management, giving her experience across both editorial and commercial sides of media.
Between 2014 and 2016, Grace worked as a Video Journalist with The Eighty-Sixth Floor Music. Her role included covering conventions, interviewing celebrities and creators, presenting film and television reviews, hosting discussion panels and producing short features. She also worked as a freelance journalist with Webvid from 2015 to 2017, taking part in conference interviews, awards events, voiceover work, red carpet coverage and brand launches.
Grace Forell Career at Which?
Grace Forell joined Which? in January 2018, beginning one of the most important periods of her consumer journalism career. She started as a Producer and Presenter, creating video content covering homes, consumer services, Trusted Traders and university-related subjects. Her ability to explain practical topics clearly helped her take on greater responsibility within the organisation.
In July 2019, she became Production Manager and Presenter, managing video output while continuing to produce and present campaign content. She moved into the position of Principal Producer and Presenter in November 2020, where she led presenting work, created content for websites, newsletters and social channels, and represented Which? on television and radio. She also hosted podcast content and worked with research created by the organisation’s consumer teams.
Grace became an Executive Producer in January 2024, leading video and audio output across numerous channels. She remained with Which? until November 2024, completing almost seven years with the organisation. The experience established her expertise in product testing, consumer rights, scams and practical buying decisions.
Grace Forell on ITV’s This Morning
After leaving Which?, Grace moved into freelance work as a consumer expert and presenter. She now has a regular consumer and lifestyle slot on ITV’s This Morning, where she discusses spending, products, scams and ways consumers can protect their money.
Her television experience also includes appearances on BBC Morning Live, Scam Interceptors, Scams: Don’t Get Caught Out, ITV Tonight, ITV News, Sky News, Rip-Off Britain, Holiday Hacks and Steph’s Packed Lunch. Her work is not limited to television, as she also contributes to radio, podcasts, panel discussions, events and red carpet coverage.
Grace additionally works as a QVC UK brand ambassador, representing products within health, wellness and beauty-related areas. Her television career therefore combines independent consumer guidance with presenting work across several lifestyle subjects.
Grace Forell Amazon Shopping Tips
Grace Forell has shared practical advice about Amazon Prime Day and major online sales, with one of her most important rules being that a large percentage discount does not automatically mean a product is a genuine bargain. She encourages consumers to compare a sale price with previous prices before buying because a product advertised as heavily reduced may have been sold for less during an earlier promotion.
Her approach also encourages people to ask whether they truly need the product. Big sale events are designed to create urgency, making consumers feel that they must buy before an offer disappears. Grace’s broader spending philosophy encourages a slower decision process, where the buyer considers quality, usefulness and long-term value instead of focusing only on the discount badge.
Grace Forell Tips for Avoiding Impulse Purchases
One technique Grace has discussed is adding more steps between wanting something and paying for it. Easy payment systems can make online buying almost automatic, so removing stored card details or disabling one-click purchasing can provide time to reconsider a purchase.
This small amount of extra effort can reduce impulse buying because consumers have to actively enter payment details rather than completing a purchase in seconds. It fits the Sustainable Spender approach because the aim is not to stop spending completely, but to make each purchase more deliberate.
Grace Forell Consumer Scam Advice
Scam prevention is another major part of Grace’s television work. In one This Morning segment, she warned viewers about dishonest airport parking businesses that attract customers through professional-looking websites, strong reviews and cheap prices before causing serious problems.
Grace advised travellers to check Park Mark certification, verify whether a parking company is connected with the Independent Airport Parking Association and compare reviews on independent platforms such as Google and Trustpilot. She also recommended signing up for airport newsletters and rewards schemes when looking for discounts on official airport parking. Her advice reflects a wider principle that consumers should verify a company before handing over money or valuable property.
Grace Forell Social Media and The Sustainable Spender
Grace continues to share consumer guidance through Instagram, TikTok, Threads and YouTube. Her Instagram account, @grace_forell, had more than 21,000 followers in 2026 and describes her as the Sustainable Spender. Her posts cover television appearances, shopping advice, scams, family holidays, second-hand fashion and ways to make better purchases.
Her own buying habits also reflect her sustainability message. When someone asked about a pair of shoes she had worn on television, Grace explained that the shoes were originally from Topshop but that she had bought them through Vinted. It was a simple example of how second-hand shopping can provide fashionable items without always buying new.
Grace Forell Today
Grace Forell has developed from a student broadcaster and radio presenter into an established British consumer expert. Her years at Which? gave her deep experience in consumer journalism, while her regular appearances on This Morning have brought her advice to a wider television audience. Her work now covers everything from Amazon deals and household purchases to scams, family travel and sustainable shopping.
Away from television, Grace shares life with her husband Chris Pannell and their two children in London. The couple married in June 2017, and Grace continues to balance family life with television, digital content and freelance media work. At 36 in 2026, she has built her professional identity around a clear principle: spending money well matters just as much as saving it. By helping people question discounts, check companies, avoid scams and choose products with greater care, Grace Forell has made The Sustainable Spender a practical guide for modern consumers.
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