Jess Hunt is an English model, beauty creator, entrepreneur and Creative Director. She became well known through Instagram, where her fashion, beauty and lifestyle content attracted a large international audience. She is best known as the co-founder of REFY Beauty, a cosmetics company created with entrepreneur Jenna Meek. Since its launch in 2020, REFY has grown from a brow-product idea into a recognised beauty and lifestyle brand.
Jess Hunt’s Early Life and Birth Details
Jess Hunt’s full name is Jessica Anne Hunt. She was born on 4 December 1996, and her verified birthday post confirmed that she turned 29 on 4 December 2025. As of September 2026, she is 29 years old and will celebrate her 30th birthday in December 2026. She is English by nationality and lives in England. She is also associated with Plymouth, where she is understood to have spent part of her early life.
Details about her parents, siblings and childhood have remained private. Several websites publish unverified names and family claims, but these details do not have strong support from official records or dependable interviews.
How Jess Hunt Built Her Online Presence
Hunt developed her career during the rise of Instagram as a major platform for fashion and beauty creators. Her content focused on makeup routines, hair styling, clothing, skincare and carefully designed lifestyle images.
Her visual identity became one of her strongest professional assets. She became known for sleek hairstyles, defined brows, natural-looking makeup and neutral fashion choices. This consistent style helped her build a loyal audience and attract opportunities from beauty and fashion brands. Her Instagram account, @jesshunt2, has more than 1.6 million followers. She also became active on TikTok, where short beauty videos and product demonstrations helped her connect with younger audiences.
Jess Hunt’s Career Before REFY
Before launching REFY, Hunt worked as a model and online content creator. At that time, influencer marketing was still developing, and she built her career by creating her own visual style rather than relying on traditional television or entertainment work.
Her online presence gave her direct contact with people interested in beauty products. She could see which makeup routines attracted attention and which problems customers wanted to solve. This experience later helped her move from promoting products to helping create them.
Her career also benefited from her ability to make beauty routines look simple and achievable. Instead of presenting complicated professional techniques, she focused on products that could fit into everyday routines.
A Distinctive Beauty Style
Hunt’s brows became one of the most recognisable parts of her appearance. Her routine required several brushes, gels and waxes, which eventually gave Jenna Meek the idea for a simpler brow product. This personal routine became the starting point for REFY. The business was not created from a random product idea; it developed from a real beauty problem that Hunt experienced herself.
Jess Hunt and Jenna Meek Create REFY
Hunt met Jenna Meek during a photoshoot. Meek already had experience in the beauty industry and product development, while Hunt understood social media, visual branding and the needs of online beauty customers.
The two founders began working on a product that could shape and hold brows with fewer steps. REFY launched in 2020, with Brow Sculpt as its first major product. The official REFY story explains that the product reduced Hunt’s lengthy brow routine to three steps. Brow Sculpt sold out in less than six weeks and attracted a waiting list of more than 100,000 people.
Brow Sculpt Becomes a Breakthrough
Brow Sculpt gave REFY a clear identity from the beginning. It promised a polished brow look without requiring a large collection of separate products. The company gained attention through Instagram, TikTok and direct online sales. Customers shared their own results, which helped the product spread beyond Hunt’s personal audience. Retail partnerships with companies such as Selfridges and Sephora then helped the brand reach customers in more countries.
Jess Hunt’s Role at REFY Today
Hunt is REFY’s Creative Director and co-founder. Her role involves shaping the brand’s visual direction, understanding customer preferences and helping develop the public image of new products. Jenna Meek leads much of the company’s business and product-development work, while Hunt brings creative direction and strong knowledge of online communities. Their different skills have helped REFY grow as both a commercial company and a creator-led brand.
Companies House records show Hunt as a director of REFY Beauty Ltd. She is also a director of Jessica Hunt Ltd, a company connected with media representation services.
From Makeup to Skincare and Lifestyle
REFY has expanded well beyond eyebrow products. Its range now includes mascara, lip products, lip liner, skin tint, concealer, primer, bronzer, blush, skincare and body products. The company also moved into fashion, accessories and lifestyle products through REFY Curated. It later introduced REFY World, a membership platform offering early access to products, events and other brand experiences.
REFY’s wider approach is based on simple routines, versatile products and a clean visual style. The company promotes vegan, cruelty-free and fragrance-free products, while also highlighting its Leaping Bunny certification.
Jess Hunt’s Business Success and Net Worth
REFY’s financial performance has grown quickly. For the year ending 31 August 2024, the company recorded turnover of approximately £40.4 million and pre-tax profit of about £13.3 million. Earlier figures showed sales of £24.8 million and pre-tax profit of £8.9 million for the previous year. These figures belong to REFY Beauty Ltd and should not be confused with Hunt’s personal earnings.
The 2025 Sunday Times Beauty Rich List estimated Jess Hunt’s wealth at approximately £46 million. This is an estimate based on her business interests and brand value, not an audited personal financial statement. Forbes also recognised Hunt and Meek in its 30 Under 30 Europe list in 2022. Their inclusion reflected REFY’s fast growth and the founders’ ability to turn a creator-led idea into a successful international business.
Jess Hunt, Elliot Clements-Hill and Family Life
Jess Hunt is in a relationship with Elliot Clements-Hill. The couple have shared selected moments of their relationship online, although they generally keep their private life away from constant media attention. There is no confirmed evidence that Hunt and Clements-Hill are married. He should therefore be described as her partner rather than her husband.
In April 2026, the couple announced that they were expecting their first child. The announcement showed Hunt and Clements-Hill together during a pregnancy photoshoot and received congratulations from friends and other well-known creators.
The Birth of Lore
Hunt and Clements-Hill welcomed their first child in August 2026. Hunt shared a verified Instagram post captioned “Lore 🩵 25.08.26”, confirming the baby’s name and date of birth. Their child, Lore, was born on 25 August 2026. A later post captioned “Our family” showed the couple celebrating their new life as parents. Hunt has not shared extensive details about Lore, including private family arrangements or further personal details. Her public posts focus on the joy of becoming a mother while protecting her child’s privacy.
Why Jess Hunt Remains Influential
Jess Hunt’s success comes from the connection between her personal style, online audience and business decisions. She did not remain only a model or social-media creator; she used her platform to help build a product company with a clear identity.
REFY also benefited from its understanding of modern beauty culture. Its products are designed for fast routines, while its marketing encourages customers to show how they use them in everyday life. Her career demonstrates how digital creators can become involved in product development, leadership and company ownership. The success of REFY has also shown that a personal beauty routine can become the foundation of a much larger commercial idea.
Final Thoughts on Jess Hunt
Jess Hunt has built a strong career across modelling, social media, beauty and business. Her journey began with online fashion and beauty content before developing into the creation of REFY with Jenna Meek. Today, she is recognised as a Creative Director, entrepreneur and co-founder of a growing international beauty brand. Her verified birth date is 4 December 1996, her estimated wealth is £46 million, and she is now the mother of Lore, born on 25 August 2026.
Her story combines personal branding, product creativity and business ambition. REFY’s continued expansion suggests that Hunt’s influence will remain closely connected with the future of beauty and creator-led companies.
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