Cassie Lomas has built a remarkable career across beauty, fashion, music and business over almost three decades. She is a British celebrity make-up artist, entrepreneur, educator, mentor, agency director and beauty brand founder. Her work has taken her from London Fashion Week to international shoots with some of the biggest names in entertainment. Today, she combines years of creative experience with a strong record of building successful beauty businesses.
Known professionally by the Lomas surname, company records connect her business career with the legal name Cassie Jane Bell. She was born in January 1979 and is 47 years old as of 2026. Her career began during the 1990s and has developed through talent, discipline, business knowledge and strong professional relationships. She has also balanced a demanding international career with marriage, motherhood and the management of several companies.
Who Is Cassie Lomas?
Cassie Lomas is best known as one of Britain’s established professional make-up artists with experience across several creative industries. Her work covers celebrity beauty, music, advertising, fashion, editorial projects and major commercial campaigns. She has worked with global stars while also creating opportunities for young artists through education and professional representation. This mix of creative skill and business leadership has shaped her place within the British beauty industry.
Her portfolio includes work with Lady Gaga, Selena Gomez, Rita Ora, Twiggy, Demi Lovato and Ellie Goulding. She has also worked with Iggy Azalea, Melanie C, Emma Bunton, Perrie Edwards, Camila Cabello and Little Mix. Major commercial projects have included brands such as Nike, Victoria’s Secret, Rimmel and H&M. Her experience reaches from personal celebrity work to large-scale fashion and advertising productions.
Cassie Lomas Age and Early Life
Cassie Jane Bell was born in January 1979 in Britain and holds British nationality. She grew up with an early interest in style, fashion and beauty that later developed into a professional career. Her first serious exposure to make-up came during her teenage years when she began modelling at about 14. Being in front of cameras gave her early experience of how professional make-up could transform a finished image.
Her interest became stronger as she learned more about the creative work happening behind fashion photography. Instead of keeping make-up as a personal interest, she decided to build practical skills that could support a career. She first studied make-up locally before continuing her specialist training at the London College of Fashion. That professional training gave her a foundation for working in demanding fashion and entertainment settings.
Business Education Before Beauty
Cassie Lomas also studied business and marketing, giving her skills that later became valuable when she launched her own companies. Her education included Business Studies with Marketing at the University of Salford. This background helped her understand branding, consumer needs, promotion and the commercial side of creative work. Those skills became especially important when she moved from freelance artistry into education, talent management and product development.
Her path shows that beauty expertise was only one part of her long-term professional development. She learned how to combine creativity with business planning and strong communication. That combination later allowed her to move confidently between working as an artist and directing companies. It also helped her understand both the creative and commercial needs of beauty brands.
Cassie Lomas and Her Make-Up Career
Her professional make-up career began in 1997, placing her experience close to three decades by 2026. She developed her reputation through fashion shoots, music projects, advertising work and celebrity assignments. As her client base expanded, international travel became a regular part of her professional life. Her calm working style and ability to adapt helped her build lasting relationships with clients and creative teams.
She has described her make-up style as modern, polished and naturally beautiful rather than overly complicated. That approach has allowed her to work across very different faces, ages, brands and creative briefs. Her work can move from fresh commercial beauty to stronger fashion looks while keeping the person at the centre. This flexibility became one of the strongest qualities of her professional career.
Celebrity Clients and Global Talent
Working with major entertainment figures became an important part of her development as a celebrity make-up artist. Lady Gaga, Selena Gomez, Rita Ora, Twiggy and Perrie Edwards are among the recognised names within her portfolio. She has also worked with artists connected to major music releases, tours, magazine shoots and advertising campaigns. Such assignments require speed, reliability and an ability to perform well under intense production schedules.
Celebrity make-up is not simply about applying cosmetics before a camera or live performance. Artists must understand lighting, photography, styling, skin preparation and the needs of the person they are working with. They must also respond quickly when schedules change and maintain professional standards during long working days. Cassie’s career across music and celebrity work demonstrates extensive experience in these demanding conditions.
London Fashion Week and Editorial Work
Fashion has remained another major element of her professional identity throughout her career. She has headed make-up for shows during London Fashion Week, including work connected with designers such as Clements Ribeiro. Leading a fashion show requires clear creative direction and strong control of a large make-up team. Every model must match the planned visual concept while being prepared within strict backstage timings.
Her editorial experience has also included high-level fashion and lifestyle publications. Her work has featured in projects connected with Vogue, Glamour, Cosmopolitan and Sunday Times Style. Editorial make-up gives an artist greater opportunity to explore texture, shape, tone and creative direction. It also requires close teamwork between photographers, stylists, hair professionals, models and fashion teams.
Cassie Lomas Make Up Academy
Cassie moved into education when she created the Cassie Lomas Make Up Academy in Manchester in 2010. The academy became a respected private training centre for people seeking careers as professional make-up artists. Its teaching focused on practical industry skills rather than beauty techniques alone. Students were prepared for the professional expectations they would face after completing their training.
The academy became closely connected with Cassie’s wider network across fashion, advertising, entertainment and beauty. Students benefited from training shaped by real commercial experience and changing industry standards. Cassie also placed strong value on mentoring students after they had finished their formal courses. Her goal was to help talented artists turn technical ability into lasting professional careers.
Training the Next Generation
One of the academy’s major strengths was the relationship between education and genuine career development. Cassie wanted students to understand professionalism, reliability, teamwork and client care alongside their make-up skills. Graduates went into different parts of the beauty, media, fashion and entertainment industries. Some later became artists represented through the agency she created after establishing the school.
The physical academy eventually closed in 2023 after more than a decade of teaching. Cassie described the decision as part of a wider change towards digital learning and a new stage in her business life. Closing the school did not remove education and mentoring from her professional identity. Her years as an educator remain a significant part of the careers she helped develop.
Founding Creatives Agency
In 2014, she expanded her business interests by founding Creatives Agency. The company represents make-up artists, hairstylists, nail artists, beauty artists and fashion stylists. Its talent works across London, Manchester and international locations for fashion, music, television, advertising and celebrity clients. Cassie’s own industry knowledge became the foundation for how the agency works with both artists and clients.
Creatives was built with a clear understanding of what production teams need from professional beauty talent. The company focuses on matching artists to projects based on skill, personality, experience and the demands of each brief. It represents both established professionals and newer talent developing their place within the creative industries. Cassie remains closely associated with the agency as its founder and director.
A Business Built From Industry Experience
Her agency grew naturally from the work she had already completed as an artist and educator. Years of working on professional sets had shown her what brands, photographers and production teams expect. Running the academy had also introduced her to talented artists who needed support after completing their training. The agency created a bridge between professional education and paid creative opportunities.
This business model gave Cassie a wider role in the careers of other beauty professionals. Instead of focusing only on her own bookings, she could help artists build experience and stronger industry connections. The approach also strengthened the link between Manchester’s creative community and major projects in London. It became another example of her ability to turn professional experience into a working business.
Brand Ambassador Roles
Her expertise has also led to long-term relationships with major cosmetics companies. She served as a make-up ambassador for Bourjois from 2007 until 2012. Her responsibilities included product launches, press work, professional beauty advice, editorials and London Fashion Week projects. She also demonstrated techniques for television and stage appearances connected with the brand.
In 2014, she began another major beauty partnership as a brand ambassador for B. Makeup at Superdrug. She worked with marketing, public relations and product development teams during a relationship that continued until 2019. Her professional experience helped guide product choices and communication with everyday consumers. The role allowed her to bring artist-level knowledge into a national high-street beauty business.
Cassie Lomas for B. Collection
A major achievement from her Superdrug partnership was the Cassie Lomas for B. make-up collection. She helped design the limited-edition range using her experience of products, shades and consumer beauty needs. The collection reached hundreds of Superdrug shops across the country, giving her work a large retail audience. It also marked an important move from using beauty products professionally to helping create them.
Product development gave her valuable insight into formulation, branding, packaging and customer expectations. These lessons later became useful when she began planning a beauty company under her own creative control. Her work with established cosmetics businesses provided years of direct experience before launching her independent brand. It was another stage in the evolution from freelance artist to beauty entrepreneur.
Cassie Lomas Husband Chris Bell
Cassie Lomas is married to Chris Bell, who has been part of her family and business journey. The couple have spoken about working together as a team while managing the demands of business and parenthood. Her career often involved international travel, long shoots and responsibilities connected with several professional ventures. Family support therefore became an important part of maintaining both her career and home life.
She has been open about the challenges faced by working mothers in fast-moving creative industries. Building companies while raising children required careful decisions about time, travel and professional commitments. Rather than leaving her career after becoming a mother, she continued to develop new opportunities. Her experience shows how family life and entrepreneurship have developed side by side.
Cassie Lomas Children: Spike and Elkie
Cassie Lomas and Chris Bell have two children, a son named Spike and a daughter named Elkie. Spike was still very young when his mother opened her Manchester make-up academy in 2010. Elkie was born later, while Cassie continued developing her work across beauty and business. Motherhood became an important part of the way she viewed success and balance.
Cassie Lomas has described experiences of taking her children to work when family and professional responsibilities crossed paths. Her international work could involve travel while business teams also needed management back in Britain. These demands helped shape a leadership style based on teamwork and strong support systems. She has continued to pursue ambitious projects while keeping her family at the centre of her life.
Cassie Lomas, Charley Webb and Jamie Lomas
Cassie Lomas also belongs to a family with strong connections to British television and entertainment. She is the older half-sister of Charley Webb, best known for playing Debbie Dingle in the ITV soap Emmerdale. The sisters have shared a close relationship, and Cassie has taken part in important family occasions with Charley. Charley has spoken warmly about her sister and the strong bond between them.
Actor Jamie Lomas is another well-known member of the family. He is recognised for television roles including Warren Fox in Hollyoaks and Jake Stone in EastEnders. The wider sibling family also includes Kelly Lomas, Daniel Webb and Lucy Webb. This makes Cassie part of a family with deep connections to acting, television and the creative world.
A Close Family Connection
Cassie Lomas’s connection with Charley has sometimes brought her into the wider entertainment spotlight. Her Manchester academy even hosted Charley’s baby shower during her pregnancy in 2015. Cassie also served as a bridesmaid when Charley married actor Matthew Wolfenden in 2018. These moments show that their relationship extends far beyond their separate professional careers.
Despite having famous relatives, Cassie has built a career based firmly on her own work. Her achievements come from decades spent developing artistic skill, businesses and professional partnerships. She entered beauty long before social media transformed the way make-up artists could build personal brands. Her success therefore reflects years of experience across different stages of the modern beauty industry.
The Launch of CASSIE Beauty
Cassie’s newest business chapter is CASSIE, her independent beauty brand developed after decades of professional experience. BY CASSIE LIMITED was incorporated in February 2025, with Cassie Jane Bell serving as director. The consumer brand moved into a major launch phase in 2026 after years of planning. For Cassie, creating her own beauty range fulfilled an ambition she had carried throughout much of her career.
The brand is based on a simple idea: beauty should help women feel calm and confident rather than overwhelmed. Its products are designed to make make-up routines easier while still giving a polished finish. The range reflects lessons Cassie learned from working with real faces, major brands and professional beauty teams. Her approach focuses on getting more value from fewer carefully chosen products.
Beauty That Lets Women Breathe
The brand message centres on confidence, simplicity and intentional beauty. Cassie has explained that many women feel pressure to own more products and follow increasingly complex routines. Her response was to create practical formulas that can work in different ways and fit into everyday life. The philosophy reflects her belief that make-up should support confidence rather than create extra pressure.
Products include I Am Enough Face Makeup, We Are One Colour Wand and the All I Need Brush Set. The collection also includes kits designed to make daily routines quicker and easier to manage. The names carry the brand’s wider message of confidence, individuality and personal acceptance. This gives CASSIE a clear identity beyond its function as another cosmetics range.
The 2026 CASSIE Campaign
The launch campaign brought together photographers, models, hairstylists, make-up professionals and creative teams in Manchester. Cassie Lomas personally worked on the make-up and played a central part in shaping the campaign’s visual direction. She wanted the imagery to communicate peace, simplicity and confidence during the process of getting ready. Professional photographer Karl Collins was among the creative talent involved in bringing that vision to life.
The campaign also connected her newest company with Creatives Agency, showing how her businesses can support one another. Its clean visual style reflected the simple beauty message at the heart of the products. After almost 30 years in make-up, launching her own range represented a major personal milestone. It brought her experience as artist, educator, ambassador and entrepreneur into one independent beauty business.
Why Cassie Lomas Stands Out in British Beauty
Few careers combine high-level make-up artistry, education, talent management and product creation for almost three decades. Cassie’s journey has moved through each of these areas without losing the practical skills that began her career. She remains an active artist while also acting as a founder, mentor and business leader. Her development reflects both consistency and a willingness to adapt when the beauty industry changes.
From modelling as a teenager to working with global stars, her career has continued to evolve. She turned professional expertise into a respected academy, then built an agency to support other creative talent. Her work with Bourjois and Superdrug strengthened her knowledge of the commercial beauty market. The launch of CASSIE has now brought those lessons together within a brand carrying her own creative vision.
Final Thoughts on Cassie Lomas
Cassie Lomas has spent almost 30 years creating a career that reaches far beyond the make-up chair. Born in January 1979, she has become an artist, educator, agency founder, brand creator, wife and mother of two. Her professional life includes celebrity clients, fashion shows, international campaigns and the development of other artists. Each stage has added another dimension to a career built through practical experience and determined entrepreneurship.
Her latest beauty venture represents the natural next stage of that journey rather than a sudden change in direction. It combines lessons from fashion, music, celebrity beauty, teaching, retail partnerships and decades of direct client work. With CASSIE, she has turned those experiences into a simple beauty philosophy centred on confidence and ease. Her story shows how creative talent, business knowledge and long-term commitment can build a lasting name in British beauty.
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