Daisy Knatchbull is a British fashion designer, entrepreneur and businesswoman. She is the founder and chief executive officer of Knatchbull, a luxury tailoring company based on London’s famous Savile Row. The business was previously called The Deck London. It became recognised for offering high-quality tailoring created specifically for women in a part of London traditionally associated with men’s clothing.
Daisy has built her reputation through fashion, business leadership and creative thinking. Her work has helped bring a fresh identity to Savile Row while supporting women who want elegant, confident and well-made clothing.
Daisy Knatchbull Age and Birth
Daisy Isadora Louise Knatchbull was born on 5 October 1992. She is 33 years old in September 2026 and will turn 34 on her next birthday. She was born in England and belongs to the British Knatchbull family. Her family has historic links with the Mountbatten family, although her own public success has come mainly through her work in fashion and business.
Daisy Knatchbull combines traditional British style with modern ideas. Her personal style often includes tailored jackets, trousers, shirts and elegant pieces that can be worn in both formal and relaxed settings.
Early Life and Family Background
Daisy Knatchbull is the daughter of the Hon. Philip Wyndham Ashley Knatchbull and Atalanta Cowan. Her father has worked in the cinema and business world, while her mother comes from a creative family background. Her maternal grandfather was John Cowan, a respected fashion photographer. This connection gave Daisy an early link with photography, design, fashion and visual culture.
Through her father, Daisy is the granddaughter of Patricia Knatchbull, the 2nd Countess Mountbatten of Burma. She is also the great-granddaughter of Louis Mountbatten, 1st Earl Mountbatten of Burma. Louis Mountbatten was a major figure in British history and a close relative of Prince Philip, the late Duke of Edinburgh. This family connection also makes Daisy a distant cousin of members of the British royal family.
Daisy Knatchbull’s Siblings
Daisy Knatchbull has two younger paternal half-brothers, Frederick “Freddy” Knatchbull and John Robin “Rocky” Knatchbull. Freddy became known to television audiences after appearing on the reality programme Made in Chelsea.
Phoebe Knatchbull is also part of Daisy’s close family circle through Philip Knatchbull’s marriage to Wendy Leach. Daisy has maintained a warm relationship with her siblings. In 2025, Phoebe married Leopold Glover. Daisy later described it as a great honour to marry the couple, meaning that she took part in the wedding ceremony as a celebrant rather than getting married herself.
Education
Daisy Knatchbull attended Benenden School between 2004 and 2011. The school is known for educating many notable British women and provided her with a strong academic and social foundation. She later studied at the University of Leeds from 2012 to 2015. Her degree was a Bachelor of Arts in Philosophy, Psychology and Scientific Thought.
Her education helped develop the communication, observation and critical thinking skills that later supported her work in fashion and entrepreneurship. She also gained experience through internships before entering the luxury fashion industry.
Early Career in Fashion and Media
Daisy Knatchbull began her working life through placements and internships in journalism, public relations and fashion. She worked with the Evening Standard, Spear’s Magazine and Purple. She also assisted the Creative Director at Mother of Pearl. This role gave her practical experience of fashion collections, creative planning and London Fashion Week.
Daisy then became Assistant to the Fashion Director of The Sunday Times Style magazine. She worked with Lucy Ewing and gained a close understanding of fashion writing, styling, editorial planning and luxury brands. These early roles helped Daisy understand how fashion is created, presented and promoted. They also prepared her for the communication demands of building her own company.
Work at Huntsman on Savile Row
Daisy Knatchbull joined H Huntsman & Sons, one of Savile Row’s historic tailoring houses. She first worked as PR, Marketing and Events Manager before becoming Director of Communications. She spent several years working within the world of traditional men’s tailoring. During this time, she saw how carefully male customers were guided through fabric selection, fittings, measurements and personal style.
Daisy also noticed a major gap in the market. Although some traditional tailors served women, there was no major shopfront on Savile Row created exclusively around women’s tailoring. This experience became the foundation for her future business. She realised that women deserved the same level of service, craftsmanship and confidence traditionally offered to male clients.
The Royal Ascot Moment
In 2016, Daisy Knatchbull made fashion history at Royal Ascot by wearing a top hat and tails in the Royal Enclosure. The outfit challenged the traditional dress expectations of the event. Her choice attracted strong public attention because women had usually been expected to follow a different dress code. Daisy’s outfit showed that classic tailoring could look powerful, elegant and modern on a woman.
The response encouraged her to think more deeply about the future of women’s tailoring. It also strengthened her belief that women wanted clothing with structure, authority and individuality. The Royal Ascot appearance became an important turning point in her career. It helped inspire the business idea that later became The Deck London.
Founding The Deck London
Daisy Knatchbull founded The Deck London in May 2019. The company began as a women-focused tailoring house offering made-to-measure clothing and a more personal approach to suit design. The name The Deck came from a deck of cards and the company’s original four main suit styles. Customers could choose a foundation style and then work with the tailoring team to create a garment suited to their measurements and taste.
The company started on a small scale, with Daisy working closely with a tailor and a limited number of clients. She used customer feedback to improve the design process and understand what women wanted from tailored clothing. In 2020, The Deck opened its women-only shopfront on Savile Row. This was a major achievement because it created a permanent space for women on one of the world’s most respected tailoring streets.
The Rebrand to Knatchbull
In October 2024, The Deck London changed its name to Knatchbull. The new name reflected the company’s growth and its wider range of products. When the business began, it offered four main suit styles. It later expanded into jackets, trousers, dresses, skirts, coats and knitwear.
The rebrand also made the company’s identity more closely connected with Daisy herself. Knatchbull represents both her family heritage and the future she is building through fashion. The company has served more than 2,500 clients and has held trunk shows in Britain, Europe and the United States. It has also developed a ready-to-wear collection alongside its bespoke and made-to-measure services.
Knatchbull’s Fashion Philosophy
Knatchbull’s designs focus on confidence, comfort, versatility and long-term value. Daisy believes that women’s tailoring should be created around women’s bodies and real lives. The company produces garments that can be adjusted over time. This approach recognises that bodies change through different life stages, including pregnancy, menopause, medical treatment and other personal experiences.
Daisy’s designs are not limited to the traditional office suit. Her clothing can be worn for business meetings, travel, formal events, dinners and everyday city life. Her style combines clean lines with softer details. The result is clothing that can look professional without feeling stiff or uncomfortable.
Commitment to Sustainability
Daisy Knatchbull places strong importance on responsible fashion. The company holds B Corp certification, which reflects standards covering business responsibility, social impact, environmental care and company management.
The brand supports responsible textile producers and promotes clothing designed to last. Daisy has spoken against the culture of disposable fashion and supports garments that can remain useful for many years. The business has also created a strong female-led working environment. Its values focus on craftsmanship, fairness, personal service and support for women.
Famous Clients and Public Recognition
Knatchbull has attracted a high-profile international clientele. Women associated with the brand include Kate Moss, Lauren Hutton, Twiggy, Elizabeth Hurley and Thandiwe Newton. The Princess of Wales has also worn Knatchbull clothing. Catherine has been seen wearing the brand’s Cascade blouse during official public engagements.
Knatchbull’s bespoke womenswear made its Met Gala debut in 2025. This achievement gave the brand greater visibility in international fashion and showed that Savile Row tailoring could reach major global events. Daisy’s work has received media attention, awards and recognition from the fashion industry. Her success comes from combining traditional skills with a strong understanding of modern customers.
Daisy Knatchbull’s Personal Life
Daisy Knatchbull is engaged to Italian music executive Giovanni Damiani. The couple announced their engagement in April 2026 after Giovanni proposed during a holiday in the Bahamas. The proposal included a message written in seaweed on the beach. Daisy also shared a photograph showing a playful sea-turtle ring.
Daisy Knatchbull’s Legacy in Fashion
Daisy Knatchbull’s greatest achievement is not simply opening a shop. She helped change the meaning of Savile Row for women. She showed that women want proper tailoring, skilled fitting and personal service. Her work proved that women’s suits do not need to copy men’s clothing to look strong or professional.
Daisy has also supported a wider change in modern fashion. Today, power dressing is often linked with confidence, comfort, identity and personal choice rather than strict rules. Through Knatchbull, she has created a business that respects the history of British tailoring while giving women a stronger place within that tradition.
Conclusion
Daisy Knatchbull is a British fashion designer and entrepreneur who transformed her experience at Huntsman into a successful women’s tailoring business. From her education at Benenden School and the University of Leeds to her early work in fashion media, Daisy developed the skills needed to lead a modern luxury brand.
Her Royal Ascot appearance in 2016 became a defining moment, while the launch of The Deck in 2019 established her as a pioneer on Savile Row. Today, Knatchbull offers bespoke, made-to-measure and ready-to-wear clothing for women around the world. Daisy remains engaged to Giovanni Damiani and continues to lead a brand built on craftsmanship, confidence, sustainability and modern British style.
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